Available for Work

Randolf Laya

Amazon Online Arbitrage Product Researcher — sourcing profitable deals from retail websites with data-driven precision and 20+ years of professional discipline.

Let's Work Together →

Who I Am

Amazon OA Researcher

Randolf Laya

Randolf Laya

Amazon Online Arbitrage Specialist  ·  Rizal, Philippines

Detail-oriented Amazon Product Researcher with specialized training in Online Arbitrage and a solid foundation built over 20 years in BPO — covering inbound sales, technical support, and case management. Trained to source profitable ASINs from retail websites, evaluate ROI and FBA fees, check IP restrictions and gating, and maintain organized lead sheets in Google Sheets. I bring analytical precision, strong research instincts, and the discipline of a proven professional to every product lead I deliver.

📋 Training

Amazenation — The Ultimate VA for Online Arbitrage
Completed June 2026. Hands-on training covering full-cycle OA product research: sourcing, Keepa analysis, ROI calculation, gating checks, and lead sheet management.

💼 Background

20 Years in BPO
Sutherland Global Services · TELUS International Philippines. Roles spanning IT Helpdesk, Case Management, and Senior Sales — building the attention to detail and analytical mindset that OA research demands.

Sourcing Standards

My Deal Criteria

Every product I source must clear these four benchmarks before it becomes a lead. No exceptions.

💰
$3
Minimum Profit
Net profit per unit after all Amazon FBA fees, referral fees, and shipping costs are accounted for
📈
20%
Minimum ROI
Return on investment calculated against the total buy cost including sourcing, prep, and shipping
👥
≤ 20
Max Sellers
Number of active FBA sellers on the listing — lower competition means a healthier Buy Box share
🛒
30+
Est. Monthly Sales
Estimated units sold per month based on sales rank history and Keepa BSR trend data

How I Source

Sourcing Methods

I use three proven approaches to find profitable inventory — each suited to different market opportunities.

🏷️

Brand Sourcing

Start with a known, bestselling brand on Amazon and work backwards — finding where those same branded products are being sold cheaper at retail.

  • Identify top-selling brands in a category using Amazon BSR
  • Search the brand's products across retail sites (Walmart, Target, Kohl's)
  • Compare retail price to Amazon sale price for margin
  • Run Keepa to confirm stable pricing and consistent Buy Box rotation
  • Check seller count and gating status before logging the lead
▶ Watch Video Walkthrough
🔍

Manual Sourcing

Scan retail websites category by category — particularly clearance and sale sections — to surface deeply discounted items with profit potential on Amazon.

  • Browse clearance, rollback, and sale sections of major retail sites
  • Use SellerAmp SAS to instantly check Amazon data on any item
  • Verify sales rank, competition, and estimated monthly sales
  • Calculate ROI and net profit using FBA fee breakdown
  • Stack promo codes and cashback offers to lower landed cost further
🕵️

Storefront Stalking

Analyze the public storefronts of high-performing Amazon sellers to see what they're already selling — then reverse-source those products at retail.

  • Identify top-rated Amazon sellers in a target category
  • Browse their storefront to find consistently selling ASINs
  • Cross-reference each product with retail websites to find the source
  • Validate that there is still room for another seller at a profit
  • Confirm pricing stability and Buy Box eligibility via Keepa
▶ Watch Video Walkthrough

Sample Screenshots

High Profit & ROI
SellerAmp SAS — Nail Polish high profit and ROI

SellerAmp SAS showing $7.21 profit and 42.54% ROI on a Nail Polish Mini Duo Pack — well above the minimum criteria.

High Profit & ROI
SellerAmp SAS — Kevin Murphy conditioner high profit and ROI

Kevin Murphy Conditioner sourced at £21.23 — SellerAmp confirms £7.45 profit and 35.09% ROI with 50+ estimated monthly sales.

Stable Buy Box Graph
Keepa graph 1 — stable Buy Box price history Keepa graph 2 — stable Buy Box price history

Two Keepa 3-month graphs confirming consistent Buy Box pricing with active third-party FBA seller rotation — healthy, stable listings.

My Toolkit

Tools I Use

Two indispensable tools that power every sourcing and evaluation decision I make.

Keepa

Price & Sales Rank Tracker

I use Keepa to read the full history of any Amazon product — price trends, sales rank drops, Buy Box ownership, and seller count changes over time. It tells me whether a product is genuinely consistent or just temporarily spiking.

BSR trend analysis Price history graphs Buy Box rotation Seller count tracking Sales velocity estimate

SellerAmp SAS

Deal Analyzer & Sourcing Extension

SellerAmp SAS is my go-to Chrome extension for real-time deal analysis while browsing retail sites. It instantly surfaces FBA fees, estimated monthly sales, ROI, and flags any restrictions or IP risks — all without leaving the retail page.

Instant ROI calculation FBA fee breakdown Restriction alerts IP risk flagging Buy Box eligibility

What I Bring

Skills & Tools

🔬 Research Skills

Product Sourcing Brand Sourcing Manual Sourcing Storefront Stalking ROI Analysis Profitability Assessment

🛡️ Compliance Checks

ASIN Gating Checks IP Risk Screening Buy Box Analysis Brand Dominance Check Amazon Policy Adherence

⚙️ Tools & Platforms

Keepa SellerAmp SAS Google Sheets Microsoft Office Salesforce SAP CRM Oracle Cloud

🤝 Professional Skills

Lead Sheet Management Data Entry & Reporting Time Management Effective Communication Technical Support Problem Solving

Get in Touch

Let's Work Together

Ready to deliver quality, vetted product leads that meet your criteria. Let's talk about how I can support your Amazon store.

✉️ layarandolf@gmail.com 📱 +63 945 653 2059 📍 Rizal, Philippines